http://techcrunch.com/2012/02/27/why-you-cant-dismiss-nokias-41-megapixel-phone/
Interesting point about why the 41 megapixel camera on the awkward looking device is really better:
They’re using 41 megapixels of raw material to give you 8 megapixels of product. And that 8 megapixel product is going to be significantly better than a “real” 8-megapixel image captured by a sensor a quarter the size of your pinky fingernail. Their camera really is better.
Jordan McCollum at Marketing Pilgrim mentions John Hadl’s 10 tactics for mobile marketing:
- Determine goal: audience reach or customer engagement?—Always step one. You can combine them into the same campaign, but if you don’t know what you’re trying to accomplish, how will you know if you succeed?
- Match brands with the right audience—Know where your market is. If they’re not using mobile web, then why should you? And yes, the mobile audience does skew younger.
- Mobile application differences—Know the difference between text messaging, the mobile web and mobile video.
- Match campaigns to available infrastructure and inventory—Is your site mobile ready?
- Capitalize on mobile’s peer-to-peer communication abilities—That’s what cell phones were invented for, right? Give your audience the opporunity to share with a friend.
- Integrate mobile with online and offline marketing—Hadl says a lot of mobile users find out about mobile campaigns from other media, especially television.
[via emergic]
Wayfinder is looking to launch its mobile navigation and LBS in India. For the purpose, it has also inked a deal with MapMyIndia to access digital map data for the country. Some interesting developments in Indian LBS for sure: Mobile Marketing Magazine writes:
Mobile mapping company Wayfinder has signed an exclusive agreement with MapmyIndia to access its high quality digital map data covering India. The agreement enables Wayfinder to deliver mobile navigation and location based services in India.
Wayfinder says its full range of products will be made available in the region, starting with detailed city coverage of 20 major metropolitan areas initially. By year-end, it will include coverage of the 150-plus major cities that MapmyIndia has mapped. Wayfinder says it is also about to close a deal with one of the largest mobile operators in India and has already reached an agreement with one of the country’s largest mobile phone distributors.
[…] “The co-operation with MapmyIndia has started at the fastest possible pace and the fact that we have an exclusive agreement is very important and gives us a great lead over any competitor in the field,” says Wayfinder CEO Magnus Nilsson.
MapmyIndia Managing Director Rakesh Verma adds:
“After the launch of MapmyIndia.com in 2004, we realised that the demand for navigation solutions in India is substantial. In the process of identifying the best applications for server-based mobile navigation, we found that Wayfinder has what is required for success in India.”
Speaking at the PMN Mobile User Experience conference, Antti Ohrling, co-founder of advertising-funded MVNO Blyk said that push based advertising might just work!
From mobileuserexperience.com:
[…]push-based advertising will not annoy customers if it is correctly targeted. In fact, Blyk’s research in the UK market (where it will launch this summer) indicates that customers perceive value in receiving push messages if they provide unique offers. Ohrling, who also chairs a global advertising agency, explained that push advertising can be a way of enabling customers to differentiate themselves from their peers by giving them access to information and events unavailable through other channels.
Telecoms.com has a wonderful piece on Mobile advertising. Timing is Everything, it says:
“The key to the promise of mobile advertising lies in the fact that the mobile device provides a very personal, direct and interactive communications channel to customers, he points out. In advertising terms, mobile operators own some of the best advertising inventories available anywhere. In addition they own two key assets: the customer’s location and personal identity in terms of behaviour, demographics and content preferences. This puts mobile operators in a very strong position when competing for advertising budgets.”
